When Lauren, a 28-year-old advertising account executive in Denver, received her letter, she wasn’t really surprised: Her health insurance company was discontinuing her plan of three years and advised her to shop for a new one.

“I knew I needed to get a new plan that met the requirements of the new law quickly.” After several years working in health communications, and buying her own policy since becoming an independent contractor three years ago, she’s fairly savvy about health insurance. Even though she didn’t qualify for new healthcare subsidies, Lauren compared her options on Connect for Health because I knew all the plans would be legal under ACA. I trusted that it had the latest, state-specific information.”

“There’s a lot of confusion around this,” she adds. “I have friends who are staying in jobs they’re not happy at (so they don’t lose insurance). They don’t know they can buy their own and that this site is for them.”