Colorado’s Health Insurance Marketplace Finishes Open Enrollment with More Than 237,000 Sign-Ups, A New Record 

DENVERConnect for Health Colorado, the state’s official health insurance marketplace, closed its annual Open Enrollment Period yesterday and reports that 237,107 people have enrolled in a 2024 health insurance plan. That is about 18 percent higher than last year’s end of Open Enrollment total of 201,758 enrollments and is Connect for Health Colorado’s biggest enrollment period ever. Of the total enrollments for 2024 coverage, 77 percent are receiving financial help to reduce premiums.  

Additionally, 12,485 people enrolled in a health insurance plan through Colorado Connect, Connect for Health Colorado’s public benefit corporation and online platform. The majority of those Colorado Connect enrollments were from the OmniSalud program, which provides Coloradans who are undocumented with a safe platform to compare plans, apply for financial help, and enroll.  

“I am elated that we’re ending this enrollment period having helped nearly 250,000 Coloradans secure their coverage for 2024,” said Connect for Health Colorado’s Chief Executive Officer Kevin Patterson. “We’ll be digging into our Open Enrollment data to see what exactly is driving this increase in sign-ups shortly. But I know we couldn’t have reached these levels of success without the hard work of our staff and our partners across the state who help customers. I’m deeply proud of what we’ve been able to accomplish to bring affordable health coverage to more Coloradans.” 

Connect for Health Colorado also saw a notable increase in the percentage of customers choosing a Colorado Option plan this Open Enrollment Period compared to last year when they were introduced on the market. For 2024 coverage, 80,655 people selected a Colorado Option plan: roughly 34 percent of total Marketplace enrollments. Last year, Colorado Option plans made up approximately 13 percent of Marketplace enrollments. 

Connect for Health Colorado will be conducting an in-depth analysis of enrollment data and will publish a report with more information and findings this spring.  

While the Open Enrollment Period has closed for 2024 coverage, people can still enroll if they have a qualifying life event. Find a list of qualifying events on Connect for Health Colorado’s website. 

Connect for Health Colorado offers free enrollment assistance from certified Brokers and community-based Assisters year-round. A certified Broker can review plan options, give advice, check networks, and suggest a new plan. Find a Broker, Assister, or visit an Enrollment Center near you. 


Media Contact 

Mónica Caballeros, Connect for Health Colorado, [email protected], 720-576-7995 

About Connect for Health Colorado  

Connect for Health Colorado is a public, non-profit entity established by the Colorado General Assembly in 2011 to create a health insurance Marketplace. Since 2013, we’ve been helping individuals, families and small employers compare plans, apply for financial help and buy health insurance. As Colorado’s official health insurance marketplace, we are the only place to apply for financial help to lower the monthly cost of premiums. Customers can shop online; get help by phone or online chat from Customer Service Center representatives; and access expert help from a statewide network of certified Brokers and community-based Assisters. For more information: