Connect for Health Colorado® Establishes Public Benefit Corporation to Increase Access, Affordability and Choice for More Residents

DENVER – Connect for Health Colorado®, the official health insurance marketplace for Coloradans, has formally launched a Public Benefit Corporation (PBC).

The PBC will offer health care ancillary products and services across the state as well as work to increase Coloradans’ health literacy.

This new organization will be a wholly-owned subsidiary of Connect for Health Colorado and will be a separate entity from Connect for Health Colorado.  It will not affect residents’ ability to buy Qualified Health Plans and apply for financial help through our Marketplace.

One of the anticipated functions of the PBC will be to administer the plans and financial assistance to Coloradans according to the Health Insurance Affordability Enterprise. The financial help will be in the form of a separate state-funded subsidy and will be available to individuals and families in Colorado beginning in 2023.

“This new organization expands our ability to better address health coverage disparities in our state,” said Chief Executive Officer Kevin Patterson. “I look forward to helping more residents get covered and helping our State leaders implement solutions that improve the health of Coloradans.”

In October, Connect for Health Colorado’s Board of Directors appointed a Board of Directors to oversee the strategic vision of the PBC organization. Kevin Patterson, Connect for Health Colorado’s CEO, will serve as a member of the board.


About Connect for Health Colorado

Connect for Health Colorado is a public, non-profit entity established by the Colorado General Assembly in 2011 to create a health insurance Marketplace.  Since 2013, we’ve been helping individuals, families and small employers compare plans, apply for financial help and buy health insurance. As Colorado’s official health insurance marketplace, we are the only place to apply for financial help to lower the monthly cost of premiums. Customers can shop online; get help by phone or online chat from Customer Service Center representatives; and access expert, in-person help from a statewide network of certified Brokers and community-based Assisters. For more information:

Media Contact

Mónica Caballeros, [email protected], 720-496-2574