Casey Clifford and husband, Miles Lahue, are used to managing the details of their architecture and general contracting business. When choosing health insurance for the family – including two kids – Casey felt more confident doing the research herself at ConnectforHealthCO.com. “Being able to access all the options, costs and tradeoffs was extremely helpful.” she says. “It is such a difficult thing when you’re a small business and paying for everything yourself.”

Insurance can be complicated, but it was important to dig into the details herself, comparing deductibles, out-of-pocket costs and monthly premiums of various plans. “We’re good at the business side; we can assess the tradeoffs and value, while controlling the spending. And, I’m more educated.” Having a health insurance marketplace is “a step in the right direction because it’s bringing the customer closer to making their own decisions. The more we understand what we’re getting, the more we’re going to be involved in improving healthcare.

The biggest thing is being covered in case of something you never imagined happening, knowing you’re going to be covered if something happens to the most precious people in your life.”