DENVER, CO – Colorado’s new health insurance marketplace for individuals, families and small businesses opened today with the launch of the new shopping website, offering 242 health plans from 11 carriers, and a broad statewide Customer Support Network to personally assist shoppers.

“We are excited to welcome Coloradans to the opening of the Connect for Health Colorado marketplace, a new way to shop for health insurance,” said CEO Patty Fontneau. “Our shop and compare website and extensive network of support are available today thanks to the many partners and stakeholders that have worked with us.”

Individuals, families and small businesses can look at their health insurance options and shop for coverage that will take effect as e early as January 1, 2014 if you sign up by December 23. Open enrollment continues until March 31, 2014. Individuals and families can choose from up to 150 private health insurance plans from ten carriers and small employers can create small group plans from up to 92 health insurance plans provided by six carriers. New financial assistance, based on income,   will be available to nearly 500,000 Coloradans to reduce costs. Shoppers can buy insurance today and claim a tax credit on their taxes or apply for an advance tax credit to use up-front to reduce the monthly premium.

From videos to County Snapshots and a tax credit calculator, the Marketplace offers many ways for Coloradans to learn about their options. Our new Customer Service Center has expanded hours, so Coloradans can reach a Customer Service Center Representative by phone from 7 am to 8 pm, Mondays through Saturdays, at 1-855-PLANS-4-YOU (855-752-6749). On our website, you can locate an Assistance Site near you for in-person assistance, and find a list of more than 1,300 certified licensed health insurance agents and brokers for advice and support.

The marketplace is a public, non-profit entity that was established by a 2011 state law. More information is available at We will release more information about the first day of operations later this afternoon.

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